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Forward Thinking

An award-winning marketing podcast by Metigy

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Jul 01, 2022

User Generated Content: What is it and how can you use it?

Before you buy a new fancy smart watch, do you just read the packaging or product description and buy the product?

No, you dig around. 

You Google them, check social media and even ask friends that might know about the product or service. What you’re looking for is real world reviews from real people. This is user generated content or UGC for short.

Find out more about user generated content and why you should use it on this episode of This Week In Marketing.

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Jun 24, 2022

The secret sauce for engaging videos

With our decreasing attention spans, it’s becoming harder and harder to capture our audience’s attention online. So what’s the best way to capture attention and engagement online? Find out the answer to that question and more on this episode of This Week In Marketing

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Jun 10, 2022

Creating Content 101: How to improve declining social media engagement

Organic reach is declining on most social platforms like Instagram, Facebook, Twitter and Linkedin which is the norm these days. That also means your engagement is suffering too.

Unfortunately, engagement is extremely important for converting your followers to customers or clients.
Find out how you can improve your declining engagement and more on this episode of This Week in Marketing.

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May 13, 2022

Where to start with B2B marketing online?

Question – where do you go and what do you do if you want to start B2B Marketing online? Like everything in life – it all comes down to your network and relationships. Find out how to market and grow your small to medium business in a simple and cost effective way – on this episode of This Week in Marketing.

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May 09, 2022

Be Seen: How to build feedback cycles into your B2B product & marketing

Have you ever wondered how you and your business can be seen more by prospective clients and customers? It all starts with building a feedback cycle into your business, product and marketing. Find out how to market and grow your small to medium business in a simple and cost effective way – on this episode of This Week in Marketing.

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Apr 29, 2022

Be Helpful: Address your customers’ pain points with The B2B Playbook

We all need help at some point in our lives and especially in our business journey. But helping doesn’t just stop for you. Find out how to help your dream customers with their own pain points so you can market and grow your business in a simple and cost effective way – on this episode of This Week in Marketing.

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Apr 15, 2022

The B2B Playbook Marketing 101: Why it’s all about content

Selling to businesses online isn’t as hard or as expensive as the “experts” tell you. With the right plan, anyone can get amazing business growth online. Find out how to market and grow your small to medium business in a simple and cost-effective way on this episode of This Week in Marketing.

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Daren Lake sitting down with Metigy's CEO and cofounder, David Fairfull to talk about all things artificial intelligence and growth of the business

Mar 10, 2022

AI in Marketing: How to become a better marketer with Metigy

Ever wondered why marketing is so complex? You’re not alone.

As CEO and co-founder of Metigy, David Fairfull explains the challenges facing smaller businesses: “Digital marketing has never been more difficult and never more critical. So we’re trying to help any SME marketer grow into becoming a great marketer… execute and grow and increase their sales performance in terms of the way they run their business”

Find out how artificial intelligence can help you and your small business become a better marketer in the future by listening to this episode of Forward Thinking.

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Mar 03, 2022

How to easily create Google Ads campaigns for small business with Metigy Ads

Digital advertising campaigns are an extremely effective way to potentially help your business grow. We also know that setting up advertising campaigns can be daunting and it can take a lot to commit to the time and investment needed to get started. 

And that’s before you’ve even thought about what your campaign will say.

But…we’ve got a solution for all of that. It’s called Metigy Ads. Find out how Metigy Ads can solve a lot of your digital advertising problems and more on This Week in Marketing.

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DLakw Creates

Feb 10, 2022

How to get a 1,086% content engagement increase with Metigy’s Creative Services

DLake Create’s main objective is to “own” his audience as much as possible. On most platforms you are renting your audience.  He wants to be able to directly communicate with them by signing up for his email newsletter and listening to the podcast.

With the help of Metigy’s Creative Services, Dlake Creates catapulted to a 1086% increase in content engagement. Click through and watch how he was able to do this.

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Jan 27, 2022

Level up your product marketing with customer experience and relationships with Sophie Pank, Deputy

“Think about the way that your customers are looking for the solution that your product solves. If you can think in the shoes of a customer, you’re going to roll out world-class marketing campaigns, because it really is a point of differentiation and not many people can do that. Well, it doesn’t come naturally to a lot of people.” That’s Sophie Pank, the marketing director of Deputy, APAC. Find out more tips and tricks about marketing for your small business on this episode of Forward Thinking.

Identifying these is what sharpens the quality of what your business has to offer. And what better way to find out these pain points than to build relationships and gather UX experience with your customers? Tune in to learn more.

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Mark Schiralli Own Your mark

Jan 13, 2022

Stop super hero syndrome & start doing this with Mark Schiralli of Own Your Mark

Work life balance. We’ve all heard it. On your left is your business, and when you can fit it in, on your right is family, friends, health fitness, and a whole bunch of other things. Super hero syndrome for small to medium business owners is when you try to do everything in your business on your own. But you can also have superhero syndrome that can bleed into your home life. And that’s a recipe for burnout.

What if I told you that you could take control of your business and instead of a work life balance, you just create a better home life as a business owner? To find out how you can do that and more, you should listen to this episode of Forward Thinking.

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Brian Lim Dandelions

Dec 03, 2021

The reason to start a business is world domination, with Brian Lim – Dandelions

While we love to keep things fresh on the Metigy podcast, some themes, ideas and core pillars need to be visited more than once to really stick. And that sticky theme is… [drum roll please] resilience. Resilience is synonymous with flexibility, durability, toughness, and the ability to spring back. Find out how the factors of growth and resilience play in entrepreneurial life on this episode of Forward Thinking.

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Nov 25, 2021

Standing out and keeping resilient in the PR industry with Shane Allison, Public Address

Resilience. The secret sauce of what makes a small business survive in the public relations world. Because on average, a journalist receives 200 images a day from small business owners and PR agencies. High profile journalists get around 700 on a light day! So how do you stand out and how do you keep resilient in a highly competitive market like this today? Find that out and more on this episode of Forward Thinking.

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Never miss another episode of the Forward Thinking Podcast by subscribing on Apple Podcasts, Spotify, Google Podcasts or wherever you listen to podcasts. All our episodes are free and filled with actionable marketing advice for your business.

Each week we talk to inspirational business owners, brands and marketing experts to learn from their experiences on the front line and uncover what it takes to build a world-class business.

We aim to inspire SMBs by sharing stories of driven, passionate and successful marketing professionals from around the world.

Learn from the best of the best.
We have interviewed proven marketers from:


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