Finding your businesses’ purpose and turbo-boosting e-commerce with Andy Homan, Process Creative

Oct 01, 2021

What, when, who, where, and how. These are all very important questions to ask about your business. But have you stopped to ask why?

So many businesses start and lead with all the technical specs of their business, product or service. But maybe you should think more about why your business exists and the problems it will solve for your customer.

How do you do that exactly? Find that out and more on this episode of Forward Thinking.

Make sure to download this awesome (and free!) guide for online businesses that Andy and the team at Process Creative have made. 

Process Creative's work on Frank Green Sustainable Cups
Process Creative’s work on Frank Green

With the commoditization of E-businesses, Amazon Australia topping 1 billion in sales during 2020 and online business sales booming during lockdown, brand differentiation has never been more relevant. In this episode, founder and creative director of Process Creative, Andy Homan, takes a look into the shifting marketing strategies of e-businesses in the industry and drops some golden slides for you to download too.

What you will learn in this episode:

  • The shift and focus of online business strategies
  • How your SME can utilise experience led e-commerce
  • How to assess your business’ differentiation and value in the market 
  • How to communicate with different customers on your platform
  • Current innovations in the E-Commerce industry
  • Advanced tactics with consumer personalisation 
  • The dos and don’ts of your direct mail marketing strategy
  • The impacts of “abandon cart” on your website
  • Tips on increasing  your business’ conversion rates
  • How to use video across your platforms
  • The importance of SaaS platforms and how to choose one for your business
  • Marketing tools that can help your SME
  • A forecast on the future of E-commerce

Resources mentioned:

 

Book Recommendations:

 

What business would you build on Mars?

Anybody who knows me knows the answer to this question already. I would definitely start at the martian brewery. That’d be kinda cool. I’m kind of a craft beer nut. I’ve got a brewery in my backyard with nine taps. Some martian hops and some martian barley. You’re just set after a two year trip. I think I’d be wanting to sit back with a nice cold beer.

 

You can reach Andy here on:

Process Creative's Work on Oxford
Process Creative’s Work on Oxford

 

Transcript (or download the pdf here)

[00:00:00] Daren: What, when, who, where and how? These are all very important questions to ask about your own business, but have you stopped to ask why so many businesses start and lead with all the technical specs of their business product or service, but maybe you should think more about why your business exists and the problems that we’ll solve for your customers and clients, but how exactly do you do that?

Find that out and more on this episode of Forward Thinking. Hey everyone. I’m Daren Lake, the audio content manager here at Metigy. Welcome to Forward Thinking, a podcast by Metigy. In this series, we speak with inspirational business owners, brands, and marketing experts to learn from their experiences on the frontline and uncover what it takes to build a world-class business.

With the commoditization of E businesses, Amazon Australia topping 1 billion in sales during 2020and online sales booming during lockdown, brand differentiation has never been more relevant. In this episode, founder and creative director of Process Creative, Andy Homan, takes a look into the shifting marketing strategies of e-business in the industry and drop some golden slides for you to download too. A few things you’ll learn in this episode: 

High level, but simple best practices if you are an e-commerce business, how to assess your businesses differentiation and value in the market, the do’s and don’ts of your direct mail marketing strategy, marketing tools that can help you as an SME and so much more. Let’s get into the conversation with Metigy’s head of content, Brendan Hill and Andy Homan.

[00:01:38] Brendan: Andy, welcome to the show. 

[00:01:39] Andy: Thank you very much for having me. It’s an absolute pleasure to be here. 

[00:01:42] Brendan: Thanks for coming in. Looking forward to diving into all things e-commerce today, but first of all, can you tell us a bit more about your company Process Creative. 

[00:01:52] Andy: I knew straight up after uni, I come from a design background, but always dabbled with code. But I always had that kind of entrepreneurial kind of spirit kind of thing. After about a year and a bit working for an agency decided that I wanted to have a go at trying to do it on my own.

And I think, I looked around at the space at the time and I think even to this day it’s still to a degree is still the case. There just seemed as though that there was a bit of a gap in the market for a digital agency that really made a conscious effort to position itself in the middle.

But what I mean by that is back in those days, if you wanted to go and find a website, typically there’s design agencies who are phenomenally great at making websites look really pretty, or alternatively, you can go down the tech route and you get these amazingly well-built websites, they make your eyes bleed.

So I, I just thought that there’d be a bit of a gap there to kind of position. Build really great sites that are well-built, but really well-designed as well. A lot’s changed, but I think that’s the one thing that’s remained consistent throughout. About eight years ago, we made the decision to focus exclusively on Shopify, the SAS based platform e-comm platform, which is relatively for stewardess.

Given the big shift recently, everything seems to be going in that direction towards SAS and towards e-commerce more generally. We’ve witnessed firsthand. We were pretty well positioned to ride off the back of that growth. Yeah, it’s an amazing kind of industry.

Everything seems to be changing at breakneck speed, particularly at the moment with the with the transition away from, more transactional approaches to e-com towards more I guess a lifestyle or experienced led commerce and retail. This is not unique specifically to e-commerce as well.

I think we’re seeing it more as well in the retail space with the likes of Lulu lemon, even Apple or Culture Kings here in Australia is a really good example of that.

[00:03:59] Brendan: So digging a bit deeper on experience led e-commerce you’ve listed off a couple of examples. How can early stage businesses or existing e-commerce businesses, utilize this new tech.

[00:04:14] Andy: Yeah, I think it’s a really good question. I’ve built our agency all around that to a large extent, read a few books that really changed my perspective a few years ago, one being design thinking by Thomas Lockwood and other one being start with why by Simon Sinek. Actually, there’s a phenomenal really good Ted talk by Simon.

I think it’s called “Start with why” and it discusses the, he calls it the golf, the circle, this idea that there’s, a lot of businesses understand, the what they do. Some businesses understand the how, which is like you’re differentiating factors and things like that. Very few understand the why.

I think it’s really important to get a handle of that why because it shapes and reorientates absolutely every other business decision that you’re likely to make. I think that’s really important in the post Amazon space because the e-comm space in particular has become so increasingly commoditized.

If you look to the US market Amazon’s, directly responsible for over 50% of all online transactions. That should be blowing people’s minds. That’s insane.. Then you’ve got people in Australia who are saying. they kind of flopped, it didn’t take off and, I’m not sure I really agree with that. 

They’re just getting started, last year they increased their profit by 1500%. Locally. I guess what I’m trying to say here is if you’re competing on price or convenience alone, you’re gonna have to rethink your business strategy because you know that whether it’s Amazon or somebody else that kind of all world business model, isn’t really going to work so much.

We’re starting to see this kind of shift away from the commoditization of the e-comm towards this kind of experience led lifestyle based brand with purpose. There’s a really good Coco Chanel quote: “In order to be irreplaceable, you have to be different”. So how do you go about differentiating? 

One of the best ways to go about doing that is obviously first start with why, what is it about your brand specifically about you? Why are you different? Like, why should people care about you? Why should they purchase from you as opposed to somebody else? What are the things that make you and your brand unique? And start with that. 

That’s a really great place to start because unfortunately, I see a lot of businesses. They don’t start with that and they start by almost designing the solution first, which is a really common mistake. We get a lot of clients who come to us and they start saying, I’ve got this great template that I’ve looked at, I’m thinking about using this kind of parallax effect or something like that, or can you just redesign The Iconic for me or something like that.

I just think that’s a really terrible way to go about approaching e-commerce in general because you’re not asking all of those really important questions that I was just asking before. Instead, you’re just trying to shoe horn your brand into some cookie cutter preexisting template or something like that. You’re always going to end up with lackluster results if that’s your approach. 

So by starting with those why questions and really understanding your brand narrative and what differentiates you and giving people a reason to get excited about your brand, then you differentiate. Suddenly you’re now no longer competing on price.

Convenience, you’re in a completely, you’re in rarefied air, this is how you go about competing with the likes of Amazon. I think that’s why we’ve seen this tremendous pivot recently away from that kind of commoditization towards this five-star kind of based approach because frankly that’s what’s required in order to compete these days.

[00:07:49] Brendan: Yeah. I have a good example of a guest that was on the podcast a couple of weeks ago, Zoltan from Citizen Wolf. I believe you know him as well. 

[00:07:55] Andy: I was speaking at a panel with him just on Monday! 

[00:07:59] Brendan: He mentioned Simon Sinek’s book. He mentioned the Ted talk as well. “Start with why”. His wife is pretty powerful as well, so he wants to be a sustainable fashion brand.

Three out of 10 garments are going straight to landfill, never been worn, never been sold. So he has a direct to consumer tailoring brand. He’s getting a lot of good traction because he’s why is so strong. 

Andy, did you have any examples of clients you’ve worked with that, may have rethought things or come to you at the beginning and you’ve seen them transform their business with why.

[00:08:33] Andy: Yeah, I’ve got plenty of them actually, but I think Zoltan is a really good example of that. He’s leveraging all of the, kind of the leavers that are really so critically important nowadays. He’s got that “why?” locked down. He’s really thought about that kind of sustainable kind of approach, but more to the point, he’s also looking in towards personalization. Or is the way I like to frame it customer intimacy. I think when there’s a lot of talk around kind of personalization at the moment and that’s great, but. When we just talk about personalization, we almost think of it as like a technology or as a tool rather than actually thinking about what that end goal is.

And really what we’re trying to do with personalization is we’re trying to ensure that where we’re just having that kind of one-to-one, we’re not falling into the trap of having that kind of one size fits all mentality a lot with a lot of our clients, we’re finding for instance, the top 4% of their clients are directly responsible for 30% of their top line revenue.

So you really don’t want to be speaking to that top 4% the way that you’re speaking to the bottom 96%.. The way I like to discuss this with clients is that if you had a bricks and mortar store, this would be readily apparent. If somebody was coming into the store every day, she’ll know their name, you’d probably be giving them a free gift every now and then. Or you’d be giving them free delivery or something along those lines. Yet there’s a lot of brands who are just that’s a huge, missed opportunity in terms of brands that we’re working with. We’re working with the likes of Oxford Suits, Carla Zampatti…

We do a lot in the kind of the fashion beauty lifestyle space. It’s a real kind of area of focus for us. A lot of these brands… they’re getting into this very much kind of personalization space where they’re very focused on ensuring that kind of omni-channel experience is prioritized.

So in-store and online bricks and mortar, we’re trying to I think the way things are going is that distinction between online and offline is becoming less and less apparent. We’re just starting to see commerce instead of e-commerce. So I think that’s an important shift.

Everybody wants the gift cards to be able to be used both in store and online. We want to be able to do things like click and collect those sorts of things. If clients, we’re looking at interesting ways that we can use automation and personalization together. So if, for instance, a customer comes through and spends over $2,000 in a particular single transaction, we automate a notification through to the people in pick and pack to maybe write like a handwritten note or something like that, thanking them about the purchase.

Just these little kind of value adds. That’s really where things are going. 

[00:11:24] Brendan: So you touched on offline and online, but what other sort of innovations are happening in this space at the moment? You always hear about the new sort of Bluetooth technology and people getting personalized offers when they walk in and stuff like that. Is this stuff actually making a difference and actually happening? 

[00:11:42] Andy: Oh, absolutely. See, personalization is huge and it’s becoming democratized to a degree. I think in, a few years ago, this was really the purview of just like really large brands with big marketing budgets. But, with tools like Shopify and things like that, now it’s becoming increasingly accessible and it’s just little things.

You go to ASOS now for instance, go to their home page and. For the first time it’ll be gender neutral. Then the minute you click men’s, for instance, all the communication. Every time you go back to that site, for instance, it’s going to default to the male gender, all the marketing comms and all the email newsletters after that, going to be.

Gender specific and that just makes sense. That’s really helpful as a consumer. This is I think that these types of integrations are really sensible. One of my personal peeves is like when you’re frequenting a store spending a lot of money and then you get one of those pop-ups that says, 10% off your first purchase.

It’s really easy to fix that sort of stuff. It just shouldn’t happen. It might just be something as simple as being allowing customers to check out in their native currency or in their native language. These sorts of things are becoming like really simple now, or it could be really sophisticated in the sense of, we’re starting to do things with advanced merchandising now.

So based on location, geography, weather conditions. I think about Australia, it’s a big continent, right? The weather conditions up in Cairns very different to the way the conditions down in Hobart. You might want to start merchandising your product range accordingly. Similarly, you can start getting really sophisticated in terms of like how people are actually interacting with your site.

So if somebody starts, I don’t know, searching for a red skirt for instance, and then they click over through to. You might want to start prioritizing red tops towards the top because they’ve given you some information there. So we can actually, this sort of stuff sounds crazy complex and really difficult to achieve, but it’s actually relatively straightforward now with off the shelf tools.

[00:13:46] Brendan: So for early stage e-commerce businesses, personalization to those guys that might just look like first name in an email or something like that. We’ve talked about some more advanced tactics. What are some other things that those guys can start off with?

[00:14:00] Andy: I think the biggest probably tip I would have is to start looking at your email. Email is probably one of the single greatest kind of return on investments and it’s totally underused. If you’ve got like a big email list and you’re sending out the one newsletter to all of your recipients, I’d stop that now. That’s not how you should be going about sending your emails. You should be segmenting your advanced customer segmentation is where it’s at.

So actually going through that email list and trying to figure it out. You might want to segment them by gender. You might want to segment them by, what types of products they’re into, whether it’s shoes, whatever, whether they’re bargain hunters, whether they’re only purchasing things that are on sale.

Sending out those customized bespoke emails to your customers is a really great way to get traction, particularly with regards to abandoned carts as well. I think Mahabis got a really cool example of this. Mahabis do the slippers. I’m a bit of a dag. I went and actually bought some myself.

Their abandoned cart sequence just, yeah, it stopped me in my tracks actually a little bit. It was it says “Hey Andy”, I’m paraphrasing right. “Hi, Andy noticed that you left a larvik grey slippers or whatever in the cart”. I think it was in autumn when I’d done it.

And that a picture of an autumnal kind of with leaves on the bottom with somebody actually wearing the larvik grey saying, this is what you’re missing out on kind of thing. The photo was taken in Surry Hills, which is where I bought it and everything. I was like, wow, I set this stuff up professionally.

Even I was sitting there just thinking for a second, if somebody written, this took me a minute to realize I’d given them all that information, but it was just so well-crafted and it made me feel like, yeah. So I think those sorts of things, thinking about abandoned cars, abandoned cart, it’s a great, you just turn them on and that’s suddenly, average that what are the stats around this?

It’s pretty huge. I think it’s two thirds of checkouts result in an abandoned cart now just by turning on abandoned cart, like there’s a button in Shopify, you can just turn it on. That’ll claw back about 7% to 8% of those mounting cards. So you can just press a button and you’re just making a heck of a lot of money from the next day.

If you start doing really sophisticated abandoned carts, sending multiple emails, maybe walking up a discount ladder, or we’ve seen clients get anywhere up to 20, 25%. 

[00:16:26] Brendan: So moving on from abandoned cart, what other type of conversion hacks have people using to increase those sales?

[00:16:35] Andy: I don’t know that I’d call it a hack so much. I think the biggest thing for me is not taking that default cookie cutter approach to building a website. So really thinking through your why your brand narrative, and then thinking through going through a why framing process, I think this is a step or a phase of this cite bill process that’s often overlooked. 

I think it’s a huge mistake. I think it’s really critical that you go through that process that you’re not actually getting sidetracked by, everyone’s got subjective opinions around colors, typography, and things like that, but you’re actually really thinking about the content, the messaging, and try to do it for the mobile first, because with the really limited viewpoint that you have on the mobile, it’s going to force you to be super, super articulate in terms of like your messaging, your client.

And just due to the vertical nature of a mobile device, you’re going to have to start prioritizing things in terms of importance. So they’re all really good tactics to think about. Then when you’re actually building out that site, just don’t take that cookie cutter approach. When we’re building out what we call product detail pages, for instance, we put a lot of information on those product detail pages, the types of things we’re putting on their lifestyle shots.

I think a lot of websites, they typically just have maybe the product shot, they’ve got a product description, variant Selecta and an add to cart, That’s the bare minimum. You really want to be expanding upon that. As I said, you want to be putting maybe an extended description, lifestyle shots.

You want to show images of people using the product, enjoying the product you want to put on FAQ’s is a really great one. Cause what you’re trying to do on that page, you think about all the costs that you’ve spent to try and get them through to that product detail page. If there’s any residual doubt whatsoever, you want to try and ameliorate that before it becomes an issue.

Putting FAQ’s on that page is really important. Having clear. Information around kind of shipping and returns policies. They’re probably the two biggest causes of cart abandonment. So you want to make sure that they’re addressed and then UGC social proof, a user generated content, these sorts of things, super, super important to be having on those product detail pages so that people can, hear from others that it’s a good product it’s doing what, works as advertised and so on and so forth.

[00:18:55] Brendan: And what about video in e-commerce? The Zappos headquarters in south Las Vegas a couple of years ago. They made a video for every single shoe that they had. I think something like 300,000 product videos, a lot of the staff were doing it themselves. Have you seen many success with video and e-commerce? 

[00:19:13] Andy: Video’s huge! Yeah, I should have talked about that straight away. This is dovetailing into that experience. Experiential lifestyle. We’re biologically tapped to respond to narrative and storytelling. There’s no better way of delivering that kind of immersive experience that really getting people on the hook emotionally, than video.

However, you gotta be really careful about how you go about using it, on e-comm sites. If it’s on the homepage or something like that. You want to keep it under 30 seconds? Cause you don’t want people shifting or transitioning from that lane. For what experience where they’re going to take an action, click on something into that kind of lean back experience like you might have when you’re watching television or something like that, because you’re effectively switching off at that stage.

If you’ve got a 2, 3, 4 minute video, next thing you know, the kids are screaming out and you’ve missed out on a kind of a sale. However, if it’s something on a blog content or an about us page, Yeah, go nuts. You can put a three, four minute video or something along those lines. 

[00:20:13] Brendan: We’ve talked a lot about Shopify so far so when you’re choosing a platform to start your e-commerce business. I knew you might be a tad biased towards Shopify. 

[00:20:23] Andy: It’s a really important, critical decision to make. The way I see it, probably there’s three options. At the moment, you could go to a marketplace, the likes of eBay, Etsy, or something like that.

It’s a really good way to go about validating your idea, your product fit. That’s something we can talk about in a little bit as well. In addition to that, you’ve got self hosted platforms, the likes of Magento, WooCommerce, 3d cart and all those types of things. Then you’ve got your SAS based platform.

I think we’ve seen a big shift over towards the SAS based platforms purely, just because they abstract away a lot of the complexities that people really don’t want to be dealing with for the most partner day-to-day basis. So things like security, for instance, things like infrastructure, just having to deal with and manage kind of a server on an ongoing basis.

That can be a real drag or a real kind of pain for people who aren’t that way inclined. However, there are trade-offs so you really do need to think through what’s right for you. So with a self hosted platform, like your woos and your Magento’s, you’ve got direct access to the underlying code and architecture.

In some ways they can be really super, super flexible, but that can also be a curse because then you’re just adding complexity and with complexity, oftentimes comes cost. But it is absolutely critical that you get that platform, because we’ve obviously saying that the aftermath of big companies making the wrong decision, and then they’ve got to do very costly migrations.

[00:21:59] Brendan: So as you mentioned before, the platform comes, validating your product. Even Etsy did this in a way before they launched their marketplace. They went out to markets in New York and tested to see if their unique value proposition was resonating with customers. So you mentioned eBay, you mentioned a few other sites.

What other ways can people validate their product before they actually choose a platform and go all in?

[00:22:21] Andy: Such a good question! I think there’s loads of ways you can go about validating a product, but the first thing is to look at the market vertical as a whole, and actually see what the competition looks like in that space.

See whether there’s a gap in that space. See who the customers are in that space. Like it’s this year millennials attempt to overtake boomers and that’s, as a demographic. So if you’re marketing to boomers, just be aware of the fact that’s going to be a declining market. I do feel as though boomers are somewhat underrepresented on the e-comm kind of in the e-comm space. You just want to be mindful of these sorts of things.

There are plenty of tools that you can use too. Like Google trends is a good one, just to see, how things are what’s going on in the fidget spinner space, and you can use Google’s keyword planner tool as well, I think is a really good way to just see, what products are hot and moving another really great option is to go on, to just go into Amazon and see what’s selling what’s popular.

Yeah. That’ll tell you some good moving products. Then you’re obviously going to want to put your spin and your brand on it as well. Are there any kind of external factors that you might not have considered? We’ve got a client I can’t really talk about in a heap of detail, they had a particular product that they were hoping to manufacture in China and market directly to, through to the states.

And unfortunately, two weeks before we launched the site, the trade war kicked off and overnight their whole business model became flawed. Wow. It just didn’t work. So they had to can the idea and that, this is two weeks before launch lots and lots of thousands of dollars spent.

That’s not necessarily something that they could have foreseen, but it’s, you’ve gotta be mindful of this, some of these external factors as well. 

[00:24:08] Brendan: What about the future of e-commerce? Where are we going to be in 10 years besides, delivery via drone, hopefully 

[00:24:14] Andy: Delivery via drone. I’m all for it. I think it’ll be cool. I think we’ve touched on two major elements. I think differentiation is going to be a huge, big thing that we’re going to start to see, I think, because we’re moving away from that kind of homogenous approach to commoditized e-commerce towards building out experiences.

So you can’t build out an experience with these kind of cookie cutter sites that kind of used to cut it, I don’t think that’s going to be the case. I’m not advocating or suggesting we’re going to be heading back towards the days of flash. When every site had a kind of a big kind of a splash page and intro sequence. 

[00:24:49 ] Brendan: Or a ten second intro. You don’t miss this. 

[00:24:51] Andy: I don’t think we’re going back to that kind of thing, but I definitely think sites or the successful sites out there are going to be really built around that brand around that narrative. I think we’re going to start to see really nuance storytelling and the like. And I think customer intimacy as I saying. Getting that direct one-to-one communication with your customer, being able to deliver the right message at the right time to the right person.

Understanding your why, as Simon Sinek says, “it’s people don’t buy what you do, they buy, why you do it”. So I think we’re going to start to see more of that. Then obviously you get just the big data stuff, which kind of feeds into that. So I think you’re going to see lots more in the way of AI chatbots are starting to really pick up a bit of steam.

I think automation is huge for bigger companies. Just being able to automate those mundane tasks so that you can actually scale effectively is going to be huge for those growing business.

[00:25:53] Brendan: We’ve touched on a few tools so far, but what kind of email service provider do you guys recommend and are there any other tools maybe under a hundred dollars that you’ve used personally that have made a big difference in your platform?

[00:26:07] Andy: The two main kind of e-commerce service providers that we utilize is one it’s port Klayvio and they’re based out of Boston. They’re phenomenally really great. The other one that we’re really like at the moment is not digital very similar to Klaviyo but they’ve got a local support staff here in Australia, which makes a big difference.

So now they’re really bright and there’s obviously MailChimp as well, but I guess a lot of the clients that we tend to work with probably just, they’ve probably outgrown MailChimp to a certain degree. Are looking for those slightly more advanced feature sets that are orientated more specifically towards econ. 

[00:26:43] Brendan: At Process Creative. Now what do you wish you were more of an expert in, at the moment?

[00:26:47] Andy: Lots of things. You know we’re trying to scale at the moment. We’ve grown rapidly in the last three years. We’ve probably added 15 staff or something along those lines and I wish I was. With scaling comes complexities.

It’s tough. So I’m just trying to maintain all those things that made process what it is and just doing it on a larger scale. Other things probably be the the financial side of things, I come from a creative background. That’s my kind of schtick but I’ve been really fortunate.

We hired a really good CFO who’s come in. I think that’s probably one of the biggest key learnings for me is, try to do everything on your own. If there’s a gap, find people who are more knowledgeable about those sorts of things that you trust and bring them on board. 

[00:27:40] Brendan: Definitely. And what has you most excited about e-commerce? 

[00:27:43] Andy: I think that just in general, I think it’s a really exciting place to be. I think most professionals would agree that we’re in a tremendous amount of change at the moment, the whole industry as a whole is shifting it’s transitioning.

I don’t know whether anyone can say exactly where that’s going at the moment, but it’s definitely heading towards that kind of more experiential. I think sustainability is going to be huge. People are really starting to vote with their wallets. I think we’re going to start seeing far more initiatives based around sustainability, brand with purpose, that sort of thing.

But the things that have got me excited particularly is really coming up with different solutions to very specific problems for our clients. I think we’ve got such a big toolbox nowadays of apps and technologies and things like that. I think sometimes people just get carried away with the apps. Particularly with the Shopify app store it’s massive and they just start downloading them and installing them and things like that.

Again, I think that’s not the greatest approach. I think you really want to, you want to think about what kind of problems are we having as a business. Then finding the right tools to be able to actually resolve those? I think we’re getting better and better at that every year in terms of coming up with unique strategies and really improving client’s bottom line as a result.

[00:29:03] Brendan: Andy wanted to thank you for all the value that you’ve dropped to the audience. So far, a lot of resources that everyone can find that Metigy.com/podcast. And you had something special that you wanted to put in the show notes as well. 

[00:29:16] Andy: I did. Thanks Brendan. I put together a little slide deck for containing some tips for e-commerce success and they can be accessed by going to Processcreative.com.au/metigy.

[00:29:29] Brendan: Perfect. I’ll put that in the show notes as well. But, yeah, I’ve learnt a lot as well, having an e-commerce store in the past. I wish I knew some of these things back then, but definitely taking them onboard for the future. So I wanted to congratulate you. You’ve made it to the abstract question section of the podcast now. Two final questions that we like to ask guests. So the first question. 

If you could have a billboard, you can put it anywhere in the world. What would you put on it and where would it be? 

[00:30:02] Andy: Wow, a billboard. 

[00:30:05] Brendan: So we’re going offline, 

[00:30:08] Andy: Offline. All right. This is definitely not my forte. I don’t know. I would probably use something like the sky, like a bat signal or something like that.

Everyone can see that. What would I put on it? I don’t know. I think there’s a lot of crazy going on in the world at the moment. There’s a lot of kind of turmoil and stuff. Just something to make people maybe a big smiley faces, brighten people’s day.  

[00:30:31] Brendan: Something positive. I like it. And the final question, Andy, are you ready for launch?

[00:30:37] Andy: I am indeed. Fire away.

[00:30:39] Brendan: Because you’re on the first flight to Mars with Elon Musk and the first settlers about the space X star ship. So what business do you start when you land on Mars and how do you market it to the new Martians?

[00:30:50] Andy: I love this question because I’m a massive Elon Musk space X nerd.

[00:30:55] Brendan: You’ll have 2 years on the ship with him to discuss on the way to Mars.

[00:30:59] Andy: Absolutely. No I watched the launches and everything. I’m right into all of that sort of stuff. Anybody who knows me knows the answer to this question already. I would, I’d definitely start at the martian brewery. I think that’d be kinda cool. I’m a bit of a, kind of a craft beer nut. I’ve got a brewery in my backyard with nine taps. I think some martian hops and some martian barley. You’re just set after a two year trip. I think I’d be wanting to sit back with a nice cold beer. 

[00:31:27] Brendan: Very thirsty. Local ingredients as well or are you going to bring them up from earth?

[00:31:30] Andy: Oh no. I think that’d be half the fun. Wouldn’t it cultivating some marsh and hops and whatnot. Yeah, absolutely. I think that’d be great. 

[00:31:40] Brendan: That’s awesome. Thanks again Andy for coming in all of Andy’s resources, you can find at Metigy.com/podcast and the special deck that Andy put together as well. You can find that at Processcreative.com.au/metigy. Andy, anything you’d like to say to the audience before we depart and how can they find out more about process creative?

[00:32:01] Andy: Sure. I think we’ve been talking about a lot of, kind of complex topics in terms of personalization in terms of narrative and making your site, non templatized and things like that. Definitely don’t want to say that all of those sorts of things to put people off, running a business as hard and e-comm businesses, hard running, managing people is hard.

But on the flip side of that, it’s never been more accessible. You can spin up a website for 30 bucks these days, you can download a theme and get up and running in under a day. You can validate your idea. It doesn’t have to be perfect. You can just get something out there and then just start iterating.

So for those of you who are, thinking about, where do I start with all of this, I think just get out there, just start and then hustle and good luck to you. I think. This country has got some phenomenal really great entrepreneurs, and we need more of them. In terms of finding out more about process creative, probably the best place is just to head to our website Processcreative.com.au, or you can hit me up on LinkedIn. Andy Homan.

And I think you can also find us on Instagram at search for Process Creative. I’m sure we’re up there somewhere. 

[00:33:16] Brendan: We’ll put that in the show notes as well. And once again, thank you for coming on Andy. It’s been fun. 

[00:33:21] Andy: Fantastic. Thanks so much, Brandon, for that. 

[00:33:26] Daren: From Metigy, you’ve just listened to Forward Thinking. Again, I’m Daren and Metigy hopes we helped you find more insights and tips into your business. To find out more about Metigy and get a listener exclusive three-month free trial, visit us at Metigy.com/podcast.

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