With the increase in digital marketing and social media usage, more and more businesses are turning to graphic design to produce their online content.
Even though it’s gaining more popularity, there are still some common myths and misconceptions that many people hold when it comes to professional design services.
Graphic design is easy
Graphic design is no easier than most other technology roles. Designing a professional and unique concept takes a lot of thought, and can be a complex process and most design work can be time-consuming.
Generally, when a designer is working for a client, they will obtain a brief with a number of specific details that need to be included in the piece. Many designers will also do a number of revisions before a piece of work is marked as complete.
Graphic design is only for physical banners and posters
Imagine banners, posters, leaflets, and business cards. But today, graphic designers can be used to create online content for a website or blog, social media graphics, and email newsletters. They need to know the specific pixel sizes to create high resolution images for each specific medium. Whether it’s creating an Instagram post, a YouTube banner, or a template for an emailing campaign, the possibilities within graphic design are endless.
Graphic design only involves creating logos
Graphic design involves a number of aspects in multiple mediums. Graphic designers can be asked to produce webpage content, email templates, magazine covers, banners, or social media posts. Their job is not solely dedicated to creating logos, although this is a huge part of graphic design.
Graphic design is just making things look pretty
Although graphic design work generally looks pretty, it’s not the sole purpose of the work. Firstly, the term pretty is subjective. What one person thinks is beautiful, another might not like. Design is the act of creating aesthetic concepts that solve visual and contextual problems. The designs are produced in order to communicate a specific message or idea.
Believe it or not, designers need to know a fair bit about consumer psychology in order to create an effective design. Yes, it needs to look great, but it also needs to convey a particular message to evoke a certain emotion in the people viewing the design.
And of course, the designer needs to fit their work into their client’s specific brand identity, which is more difficult than it sounds.
Anybody can be a graphic designer
You can’t just download Photoshop, call yourself a graphic designer, and start selling your work. Most designers have high-level qualifications and have been through months, if not years, of practice before they start taking on clients.
Graphic designers need to create unique and intricate pieces of work, but they also need a number of other skills. They need to be able to follow a specific content plan. They must know how to be strategic and evoke certain emotions using their concepts.
Designers also need to have a great level of patience and great communication skills in order to effectively work with different clients. Finally, it’s important that they can do the relevant research to stay up to date with design trends.
If your business is looking for digital marketing graphic design support, take a look at Metigy’s Creative Services which gives you access to a world of professional graphic design at a price to suit your brand and budget.